Bespoke
web design.
Web Design in Essex.
We are a leading web design agency in Leigh on Sea, Essex. Working with a vast range of industries, our expertise within the web design market is unrivalled. A website is a must for any business big or small, to showcase your brand, products and personality to prospective clients. Your website isn’t just about looking pretty but also about the functionality and accessibility required to ensure you reach the right target market and retain long-term customers. You have less than one second to impress your customers, so let’s get it right the first time.
Looking for web design in Essex? What are the essentials you should know?
1. User Friendly
There are multiple characteristics essential to a user-friendly website. A well-thought-out web design brief isn’t just about the aesthetic on the outside, but the usability and functionality for your customers. When designing your website it’s important to consider some of these website design UX must-haves.
- Mobile Optimisation – 60% of the population on average, use their mobiles to make Google searches. We will ensure your website is designed for desktop, mobile and tablet.
- Super-fast Website Speed – Believe it or not, we all get frustrated when a website doesn’t load quickly enough. Your customers are the same. Users expect your website to load at lightning speed, on whatever device they use. If your website does not load within two seconds, expect to see a high bounce rate.
- Usable CTAs – Strong call to action on the right pages is key. Ensuring your CTA’s are clickable and go to the right navigation.
- Site Layout -Less is more when it comes to website design. Having a responsive site layout is vital to providing a user-friendly and easily accessible website. Your customers need to be able to navigate through your website without getting lost and your pages should be no more than three clicks away.
A 2022 study shows…
57% of internet users say they won’t recommend a business with a poorly designed website on mobile
2. Branding
Our Web design in Leigh on Sea team helps local businesses with finding their brand identity, through strategic planning. Branding is the first and foremost important aspect of your business. Creating a unique, stand-out identity for your brand defines the perception of who you are as a company and determines your target audience and position in the industry market. Our Leigh on Sea web design and branding team will help you discover the elements of your brand identity with consumers in mind.
First impressions are everything when it comes to your brand.- We will help you distinguish your products and services to communicate a unique selling proposition that sets you apart from your competitors.
Who is your target audience? – Deciding what demographic is going to buy your product or service is key to finding your brand.
Define your personality – Who are you and what are you trying to get across to your audience through your brand?
Design your logo -A visually appealing logo will get you remembered. Your logo needs to reflect your brand’s personality and identity, possibly for many years to come.
3. The Anatomy
The anatomy of your website determines the build and design process. Firstly, we analyse your business objects over a cup of tea and some biscuits, to decide what style of the website would be best suited to your requirements.
Portfolio– A portfolio website is one of the most popular website styles. Portfolio websites are the digital portfolios of your company, designed to display your services and work.
eCommerce – If you are looking to sell products online, then an eCommerce website is the more efficient option. Take WooCommerce for example, which is fully compatible with the functions on your WordPress site. Allowing users to browse products, use the shopping cart, and checkout options.
Blog– Blog websites are typically basic portfolio sites, designed for customers to manage and share their, words, ideas and stories online. Our web design Leigh on Sea team recommend WordPress for any blog website
Readability – Content structure needs to be simple and written for the average person. The only exception is if your target market is experts within the given field.
Grammar & Spelling – It is important to remember grammar and spelling when adding any content to your website. You don’t want to turn away potential customers over poor writing skills. Our web design team suggests our experienced copywriter help you out.
4. Content
Along with web design, content is what will attract, capture and retain your customers. Ensuring your website has relevant content establishes your knowledge in the industry, advocates brand awareness and keeps your target market interested to later turn them into paying customers.
Write for your audience – Your audience is not a robot, therefore your content should be written for humans with SEO in mind.
Keep it unique – Create content that is so unique that A) People have to pay attention and B) Provides a solution.
Engage, Engage, Engage – Content that is informative and relevant to the user intent can help leverage those clicks into leads.
A recent study shows…
Relevance impacts rankings & credibility
5. SEO Friendly
The web design is complete, now what? All of our websites are built to an SEO (Search Engine Optimisation) friendly standard. If you want to be found on Google by your customers, your website will need to be optimised for Google through SEO. A tailored SEO campaign can get your website listed higher on Google and attract more potential clients.
On-site SEO – Build a site that is ready for SEO. If your website is not SEO friendly then you will delay being indexed by google, if not at all.
Keywords – Ensure your website and the content on your site are focused on your target keywords. If it is not relevant to your site and what you wish to be found for, not only will your website not rank, but you could be targeting the wrong audience.
Page load speed– As mentioned in step one, page speed can transform a user experience entirely. From reliable and gaining a customer. To coming off your website quickly and losing a customer.
Can Google crawl your website? – Here at Oncrowd, our web design Leigh on Sea specialists can easily create a bespoke website that can be crawled by Google.
6. Multi-Media
Original, high-quality media is key to creating unique content and increasing your Google rankings. Did you know 65% of the general population are visual learners? Meaning they have to see information in order to retain it. Ensure you start gathering images, infographics or videos for your web design. If you need help with this, our web design Leigh on Sea experts at Oncrowd are happy to assist.
Keep it original – Do your competitors have custom images, videos, infographics etc? If not then this is a great way to get ahead. Not only does original media ranks better. But it also helps attract quality customers.
Rich media can improve your site’s UX and link-ability – Boost your user experience with pattern interrupts and custom media. Data suggests that users are more likely to choose video content over text.
Marketing strategy – Multimedia content can increase your digital marketing strategy and user experience. It permits you to display your company’s personality, views and values via different means, like images, videos, podcasts, infographics and more.
Demographics play a huge role in user behaviour and therefore web design
7. Making your website live
Website hosting is vital for any website. It’s the next step after the web design is complete and you are satisfied with your brand new shiny website. Hosting needs to be reliable, secure and live 24/7. Our website hosting provides high-quality servers to ensure your site is live on Google 24/7 and regularly backed up. You can rely on our web design Leigh on Sea team to ensure reliable and efficient hosting services all year round.
Quality hosting– If you want your website live on the web, you need a place to store your website files. A secure server with regular website backups ensures your site is live on Google 24/7 and out of hackers’ hands.
Shared or dedicated hosting?– One thing to consider is if you would like to store your website files on a shared server or a dedicated server. A shared server is what it says on the tin. You share the server space with other websites, like having a roommate. A dedicated server is solely for you to store your website files with no other site files to slow your website down.
Tech support – Decide how much tech support you may need when choosing a hosting provider. Our web design Leigh on Sea team, are highly trained to assist you with any support or questions you may have.
To whet your appetite...Here is some recent work from our web design team
How our web design crew work.
Book a meeting
The best way to start is to get to know you and your business. We can have a phone, video or in-person meeting on web design in our Leigh on Sea office.
Let's talk cheddar
We don’t ever want you to feel out of the loop when it comes to cost. We’ll get you a full breakdown of website design costs before getting started.
Create a plan
We’ll create a proposed site map along with a bespoke visual proposal demonstrating how we think the site will look and navigate.
The bespoke build
After we’re all agreed on style and structure, we’ll get tucked into the build of your new website keeping you updated throughout the process.
We have lift off!
The site is ready, you’re happy so it’s time to launch! We take care of the technical bits and bobs, replacing your existing website (if you have one) and getting your shinny new website live.
There for you
Your new website is live but that’s not the end of our story. A website is like a plant, even after it’s grown and looks perfect, it still needs looking after. We’ll be on hand to help update and maintain the website with our support hour program.
Book a meeting.
The best way to start is to get to know you and your business. We can have a phone, video or in-person meeting.
Create a plan.
We'll create a proposed site map along with a bespoke visual proposal demonstrating how we think the site will look and navigate.
The bespoke build.
After we're all agreed on style and structure, we'll get tucked into the build of your new website keeping you updated throughout the process.
We have lift off!
The site is ready, you're happy so it's time to launch! We take care of the technical bits and bobs, replacing your existing website (if you have one) and getting your shinny new website live.
There for you.
Your new website is live but that's not the end of our story. A website is like a plant, even after it's grown and looks perfect, it still needs looking after. We'll be on hand to help update and maintain the website with our support hour program.
Ready to begin your website design journey with us?
If you are in need of web design and you like what you’ve seen, then let’s have a chat!
